Apple maintained its dominance in the global wireless earbuds market with 23% market share and 44% of revenue in Q1 2026, while open-ear earbud designs drove the fastest growth with open-hook shipments up 48% and open-clip devices up 87% year-over-year. Traditional true wireless stereo products declined 1% as consumers shifted toward open-ear designs for comfort and ear-friendly benefits, with Shokz and Huawei leading those categories.
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Apple maintained its dominance in the global wireless earbuds market with 23% market share and 44% of revenue in Q1 2026, while open-ear earbud designs drove the fastest growth with open-hook shipments up 48% and open-clip devices up 87% year-over-year. Traditional true wireless stereo products declined 1% as consumers shifted toward open-ear designs for comfort and ear-friendly benefits, with Shokz and Huawei leading those categories.