Australian footballer Kai Trewin gained 100,000 Instagram followers overnight after content creator RubikayTV challenged his fans to support the low-profile Socceroos defender ahead of the World Cup. The trend follows a similar campaign that boosted New Zealand's Tim Payne from 5,000 to 4.6 million followers.
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Australian footballer Kai Trewin gained 100,000 Instagram followers overnight after content creator RubikayTV challenged his fans to support the low-profile Socceroos defender ahead of the World Cup. The trend follows a similar campaign that boosted New Zealand's Tim Payne from 5,000 to 4.6 million followers.